In December 1971, Rev. Jesse Jackson founded Operation PUSH (People United to Save Humanity), an organization that became a major force in promoting economic empowerment and corporate accountability in Black communities across the United States. The name later evolved to People United to Serve Humanity, reflecting a broader mission of long-term social and economic advancement. Operation PUSH was established after Jackson departed from Operation Breadbasket, the economic development arm of the Southern Christian Leadership Conference. While Breadbasket focused on negotiating fair hiring practices with major corporations, disagreements over leadership structure and direction led Jackson to pursue an independent path. This move marked a significant shift in post–civil rights era organizing, placing economic power and access at the center of the movement. Based in Chicago, Operation PUSH concentrated on expanding employment opportunities, increasing minority participation in corporate contracts, and strengthening Black-owned businesses. The organization used negotiations, boycotts, and public pressure campaigns to push companies toward more inclusive hiring and investment practices, producing measurable changes in several major industries. Operation PUSH also emphasized education as a pathway to economic progress. In later years, programs such as PUSH Excel supported student achievement and encouraged long-term success beyond high school. The founding of Operation PUSH reflected a broader transition in the civil rights movement during the early 1970s, as activists increasingly focused on economic equity and structural opportunity. In 1996, Operation PUSH merged with the Rainbow Coalition to form the Rainbow PUSH Coalition, which continues its work today. #OperationPUSH #JesseJackson #EconomicJustice #CivilRightsHistory #BlackEconomicPower #ChicagoHistory #SocialChange #HistoryMatters