The snack industry reinvented itself as wellness. Now everything is “clean,” “natural,” “gut-friendly,” or “low-something.” But many of these snacks are still ultra-processed. Just with better branding. People trust the packaging more than the ingredients. The controversial reality? A handful of plain nuts or fresh fruit is healthier than most “healthy snacks” on the shelf. But that doesn’t sell. Brands know people want shortcuts. Guilt-free chips. High-protein cookies. Zero-sugar candy. Health is not the enemy. Marketing is. You don’t need a new snack. You need honest food. #FoodTruths #HealthTalk #NutritionDebate