Ever wonder why some breakfast spots just keep popping up everywhere? First Watch, once struggling to keep up with the IHOPs of the world, is now serving up a major comeback—without slashing prices. Instead of tempting folks with coupons, they focused on quality food and happy staff (they close at 2:30 p.m. so employees get family time!). The result? Loyal fans, rave reviews, and a billion-dollar year. Proof that sometimes, sticking to your values beats chasing every bargain hunter. #BreakfastWin #MoneyMoves #FoodieFinds #Business