Is Anyone Else Tired of the 'Personal Brand' Hype?

Lately, I feel like my workdays are a never-ending loop of video calls about building my "personal brand" and drafting yet another individual development plan. Honestly, I just want to do my job well and go home—why does everything have to be a performance? 😩 I'm sitting here, staring at my screen, struggling to muster up any motivation for these tasks that feel so disconnected from what I actually care about. It's exhausting pretending to be excited about things that don't matter to me. Has anyone else felt this way? How do you get through all the noise and stay focused on what really matters? I could really use some advice or just to know I'm not alone in this. 🙏 #WorkplaceStruggles #CareerGrowth #Motivation #JobCareer