Tag Page RacingCulture

Is NASCAR Losing Its Cool Factor?

Mike Joy, the legendary voice of NASCAR, just called out the sport’s biggest problem on Harvick’s Happy Hour: it’s vanishing from mainstream culture, and young fans aren’t biting. Remember when Dale Jr. was everywhere—even in your cereal aisle? Joy says those days are gone, and it’s hurting NASCAR big time. With sponsors focusing on business deals instead of fan engagement, the sport’s losing its next generation. Can new stars and a fresh media deal bring NASCAR back, or is the checkered flag waving on its relevance? #NASCAR #MikeJoy #FanEngagement #RacingCulture #Motorsports #Sports