Tag Page ProgrammaticMedia

Is AI the Future of Smarter Ad Buying?

PubMatic just dropped an AI-powered media buying platform that promises to overhaul how campaigns are run—think instant deal curation, real-time optimization, and unified insights, all powered by generative intelligence. With this much automation and transparency, are we finally seeing the end of clunky, fragmented ad buying? Or does putting so much trust in AI raise new questions about control and privacy? Would you let an AI steer your next campaign? #AIAdvertising #ProgrammaticMedia #AdTech #DigitalMarketing #InnovationDebate #Tech