Tag Page NBAOnNBC

NBA viewership is back-back: 87M+ Americans have already watched this season

The NBA says 87+ million people in the U.S. have watched games this season across NBC/Peacock, ESPN, Amazon Prime Video, and NBA TV — the most in 15 years, and up 89% vs. last year. A big part of the story is the new media landscape (more national windows across multiple platforms). The early-season momentum has been strong enough that even the AP flagged it as the league’s best opening stretch in over 15 years. Are the league’s new wave of stars actually pulling casual fans back in? #NBA #NBARatings #NBAOnNBC #Peacock #ESPN #PrimeVideo #SportsMedia #NBADiscussion