Tag Page IndieBrands

Perfume Hype: Viral Mystery Solved?

When a pop star’s cryptic Instagram post sends a niche perfume brand into a sales frenzy, the internet becomes a detective agency. Thin Wild Mercury’s 'Girl of the Year' was suddenly the talk of TikTok, but fans debated if it was actually 'Good Girl' by Carolina Herrera. The twist? A real-life store encounter, a viral confession, and a community obsessed with the scent of 'lipstick.' Does social media hype make or break indie brands—or just fuel the chaos? #PerfumeWars #ViralMystery #TechCulture #IndieBrands #SocialMediaImpact #Tech