Tag Page FordTaurus

Ford’s Billion-Dollar Bet That Paid Off

Imagine being so close to bankruptcy that one flop could end it all. That was Ford in the early '80s—until they dropped the Taurus. This wasn’t just a new car; it was a total company shakeup. Ford bet $3 billion (in '80s money!) on a futuristic sedan, changed their whole vibe, and it worked. The Taurus became a hit, saved the company, and forced rivals to rethink everything. Who knew a 'melted soap bar' could be a hero? #Cars #FordTaurus #AutoHistory