Susan Walvius is back with South Carolina women’s basketball, but this time she’s not coaching—she’s helping players build their brands and navigate the world of NIL deals. With her business chops from co-founding SHEEX, Walvius is now the team’s NIL Operations Coordinator, focusing on financial literacy, contract negotiation, and brand management for student-athletes. Her one-year, $200,000 contract makes her one of the highest-paid support staffers. It’s a big shift from her coaching days, and it shows just how much college sports have changed. What do you think about this new era for college athletes? #Sports #Basketball #Gamecocks