Boise State football’s value sits at $165 million—ranking 73rd out of 100 major college programs. That’s a huge gap compared to powerhouses like Texas, now valued at a staggering $2.2 billion. The college sports world is shifting fast, with TV deals, NIL, and the transfer portal turning programs into big business. For Boise locals, it means our Broncos are fighting an uphill battle for resources and recognition. Can community support and tradition help Boise State close the gap, or is the money game just too big? What do you think the future holds for our team? #Sports #BoiseState #CollegeFootball