Is Coach Prime’s $54M salary the best investment in college football? Even after a rough 3–9 season, the Buffs are still raking in record profits and national attention. Every game at Folsom Field is a sellout, merch is flying off the shelves, and Colorado’s brand is hotter than ever. But can the Prime Effect keep Boulder booming if the wins don’t come? Let’s talk about what really matters: scoreboard or spotlight? #Sports #Football #CoachPrime