Phantom Gourmet’s playful social media prank about taking over Time Out Market Boston turned into a viral sensation—most people actually believed it! The crew posted a satirical announcement with a mock-up of a “Phantom Gourmet Market,” complete with wild food concepts and celebrity bartenders. The buzz was so real that restaurant owners and investors started calling, wanting in on the action. It’s wild how much excitement and passion Boston’s food scene inspires. Would you have fallen for the joke? What would your dream food hall look like if you could design it? #Food #BostonEats #PhantomGourmet