Prism Worldwide just cracked the code on recycling old tires—without the nasty smell or crazy price tag. Their new tech turns tires into super clean, affordable stuff like gym mats and car parts (even Walmart sells their mats for under $30!). No more 'green premium' or greenwashing—this is real, sustainable innovation. With over a billion tires trashed every year, this could seriously change the game for the planet. Would you try a recycled tire product? #Cars #Sustainability #Recycling