2K’s new college basketball game is shaking up the court with its bold approach to player compensation. By giving every athlete and school fair market value for their name, image, and likeness, 2K is rewriting the rules that once benched college sports games. But will this NIL-first model actually deliver a fairer, more authentic experience—or just add new gameplay headaches? Would you play if roster limits or pay disputes affect your favorite team? Let’s debate! #Tech #CollegeBasketball #NIL