When Viral Fame Finds the Wrong Andy

Imagine waking up to hundreds of messages because someone with your name got caught on the kiss cam at a Coldplay concert—awkward! That’s what happened to Andy Byron, a video designer, who had to clarify on LinkedIn that he’s not the CEO in the viral video. He turned the mix-up into a marketing win, gaining thousands of likes and new connections. Pro tip: If you share a name with someone in hot water, use the moment to boost your own brand (with humor, of course). #Business #EntrepreneurshipStartup #ViralMarketing