Mountain Dew’s Bold Play in Gaming Merch

Is Mountain Dew’s official team in College Football 26 the ultimate flex in brand crossovers, or is it just clever marketing? With 39,000+ downloads, Dew University is dominating the Team Builder scene, and exclusive merch is dropping soon. Are branded teams making sports games more fun, or is this just another way for brands to invade our favorite titles? Let’s debate: does this boost immersion or break it? #Games #VideoGames #GamingCulture