Microsoft just published a Nature study comparing four data center cooling methods over two years. Cold plate technology emerged as the winner - cutting energy use by 15% and water consumption by 30-50%. The timing couldn't be better with generative AI absolutely hammering data centers right now. What's cool is they're sharing their assessment framework so other companies can optimize their own facilities. Could this actually make a dent in the industry's massive environmental footprint? #Tech #datacenter #AI