Art Changes Hands in Seoul, Jason Haam Rethinks the Gallery Game

In Seoul’s ever-evolving art world, Jason Haam Gallery is flipping the script on how galleries support collectors. Launching in May 2025, Jason Haam Secondary isn’t just about selling new works—it’s a dedicated program for artworks finding their next home. Traditionally, galleries focus on debuting fresh pieces, but Haam recognizes that collectors’ tastes shift over time. Rather than chasing quick sales, this initiative helps collectors thoughtfully part with pieces as their collections mature. The program aims to foster a more reciprocal relationship, offering tailored support for Korean collectors navigating the secondary market. With its upcoming expansion and a roster that bridges global and local talent, Jason Haam Gallery is positioning itself as a connector—not just between artists and buyers, but between past and future owners of art. Sometimes, the real story isn’t just about what’s new, but how the old finds new meaning. #KoreanArt #ArtMarket #SeoulGalleries #Culture