I don’t do makeup to impress—I do it to compete efficiently. Four months ago, I was a no-makeup STEM girl in hiking gear. Now? Strangers ask if I run a beauty channel. Why I simplified beauty labor: 1. A slightly more polished appearance gives me more access. 2. I’m willing to invest in that, especially at key life intersections. 3. But my brain is my priority—so beauty needs to be fast, formulaic, and low on cognitive load. My process? Audit all tutorials. Understand your facial structure. Identify your core steps (mine: even skin + eye focus), then drop everything else. Think like a problem-solver, not a performer. I use one compact palette, minimal brushes, and a single lipstick. No collecting. No decision fatigue. Makeup should serve your goals—not drain your time or bandwidth. My beauty routine runs like code now. #beauty #makeup #minimalism