Prints on the Rise as Old Masters Meet New Collectors in New York’s Art Scene

Printmaking, once seen as a niche corner of the art world, is now drawing crowds and collectors of all ages to New York’s Javits Center for the IFPDA Print Fair. This annual event, now celebrating its 30th year, brings together over 90 exhibitors from seven countries, showcasing more than half a millennium of print history. What’s fueling this surge? For one, major galleries like Hauser & Wirth and David Zwirner are investing in dedicated print spaces, signaling that prints are no longer just a side note—they’re central to contemporary collecting. Prints offer a unique entry point for new buyers, with prices ranging from accessible to elite, and provide a window into the experimental side of artists’ practices. Institutional exhibitions are also shining a spotlight on prints, elevating their status and drawing in both seasoned and first-time collectors. In a world where art can seem out of reach, prints are quietly rewriting the rules—one edition at a time. #Printmaking #ArtMarket #ContemporaryArt #Culture