Amazon Stream Shakes Up NASCAR Viewership

Did anyone else catch the Watermelon Man, Ross Chastain, taking the checkered flag at the Coca-Cola 600—exclusively on Amazon Prime? While it’s cool to see NASCAR chasing a younger crowd (picked up 150k more in the 18-54 demo), the move definitely left a lot of longtime fans in the dust, with 730k fewer viewers over 55 tuning in. Is this the right call for the sport’s future, or are we risking the heart of the fanbase? #NASCAR #CocaCola600 #StreamingWars #Sports