Roblox just dropped a study tracking how players react to in-game ads—using eye movement and even sweat to measure stress! The goal? Attract more big brands and boost profits. Some experts say this data could shape smarter ad strategies, while others argue brand recall means little for real engagement. Is this the future of gaming, or are we sacrificing play for profit? Where do you stand on ads in your favorite games? #Roblox #GamingDebate #InGameAds #TechTalk #PlayerExperience #Tech