Free Juice? First Watch’s Secret Sauce

Next time you grab brunch at First Watch, you might score a free juice or entrée—no strings attached. The chain is fighting rising food costs (think: pricier eggs and bacon) by surprising guests with little acts of kindness, hoping to win your loyalty for the long haul. Instead of hiking prices, they’re betting that making your day will keep you coming back, even if it means slimmer profits for now. Who knew inflation could taste this sweet? #FirstWatch #BrunchHacks #CustomerLoyalty #InflationBites #MoneyLifehacks #Business