Times Square Moms Are the Real Influencers

Bobbie just took over Times Square with a campaign spotlighting real moms as the OG influencers—no blue checks needed! Three everyday moms got the glam treatment and were surprised to see themselves on massive billboards. It’s all about celebrating authentic feeding journeys and breaking the stigma around formula. Bobbie’s not stopping there—they’re calling for more nominations and pushing for real policy changes to support parents. Moms, you’re the main characters! #MomLife #Parenting #TimesSquare #FormulaFeeding #BobbieMoms #MotherhoodUnfiltered #Health