Kendrick Lamar just became Chanel’s new brand ambassador, and the internet is having a field day. Chanel doesn’t even make men’s clothes, so they’re letting Kendrick flex their eyewear line instead. Fans are joking that Drake “retired him into fashion” and that Kendrick owes Drake a finders fee. Some are hyped, others are roasting, but everyone’s talking. Is this the start of Kendrick’s high-fashion era? Only time (and more memes) will tell. #KendrickLamar #Chanel #FashionNews #PopCulture #Eyewear #Beauty