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Susan MorenoSusan Moreno

Why Northvolt's $15B Flop Is a Wake-Up Call

Heard about Northvolt's $15 billion belly flop? The EV battery maker tried to do everything in-house and ended up biting off more than it could chew. Meanwhile, Redwood Materials (run by a Tesla cofounder) is playing it smart: instead of making batteries, they're selling the most valuable battery ingredients to everyone—think of it as being the Switzerland of battery parts. The takeaway? Sometimes, sticking to what you do best (and selling to everyone) beats trying to own the whole pie. #EVs #Startups #MoneyMoves #Cleantech #BusinessLessons #Business

2025-04-23
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