Harley Dealers Cheer for New Beginning

Harley-Davidson is in for some big changes! CEO Jochen Zeitz is stepping down, and some dealers couldn’t be happier. The House of Harley-Davidson's Jeff Binkert welcomes the new chapter, hoping it’ll restore that classic Harley community feel. The "Hardwire" program pushed online sales, frustrating dealers who love the in-store experience. But with fresh leadership on the horizon, there’s hope for a bright, connected future. HarleyDavidson #LeadershipChange #MotorcycleLife #BikerCommunity #Business